Hamburg Research Seminar Marketing and Media

The Institute for Marketing puts a focus on research and offers a specific research seminar each term. This seminar brings together various experts while at the same time providing a platform to discuss research papers. Each term, three distinguished marketing and media experts present their research projects in this seminar. In addition, once per term a workshop will be held in which the department’s current dissertations and postdoctoral projects are introduced.

The research seminar encourages the exchange of new results and methodical findings in the fields of marketing and media management research. It addresses both scientists and general practitioners who focus on quantitatively and/or empirically oriented marketing and media research. Besides, it serves to establish and maintain a scientific network in Hamburg including distinguished colleagues from the international scientific community.

External guests from other universities or from the industry are welcome!

Registration and contact

Sekretariat Medienmanagement
E-Mail: medienmanagement[at]
Telefon: +49-40-42838-8721
Telefax: +49-40-42838-8722

External guests

Dr. Aras Alkis
(Koç University, Türkei)
Date: December 2016

Prof. Dr. Tammo Bijmolt
(University of Groningen, Niederlande)
Date: November 2016 - March 2017

Dr. Valentyna Melnik and Prof. Dr. Harald van Heerde
(Massey University, Neuseeland)
Date: October 21th 2016 at 14.00

Dr. Bodo Lang
(University of Auckland, Neuseeland)
Date: August - December 2014

Dr. Nadia Abou Nabout
(University of Frankfurt)
Date: October 31th 2013 at 12.00

Dr. Valentyna Melnik and Prof. Dr. Harald van Heerde
(University of Waikato)
Date: August 13th 2012 at 9.30

Prof. Dr. Ed Malthouse
(Northwestern University Chicago)
Date: June 26th 2012 at 12.00

Prof. Dr. Florian Stahl
(University of Zurich)
Date: December 5th 2011 at 10.30

Dr. Nailya Ordabayeva
(Erasmus University Rotterdam)
Date: December 5th 2011 at 13.00

Prof. Dr. Christian M. Ringle
(Technische Universität Hamburg-Harburg)
Date: December 5th 2011 at 15.00

Dr. Caroline Wiertz
(Cass Business School – City University London)
Date: December 5th 2011 at 16.45

Prof. Dr. Thorsten Wiesel
(University of Groningen)
Date: January 3rd 2010 at 11.30

Professor Dr. Barak Libai
(Tel Aviv University)
Date: January 3rd 2010 at 13.45

Professor Dr. Nina Mazar
(University of Toronto)
Date: January 3rd 2010 at 15.15

Professor Dr. Florian von Wangenheim
(Technische Universität München)
Date: January 3rd 2010 at 17.00

Professor Dr. Thomas Hess
(Ludwig-Maximilians-Universität München)
Date: May 7th 2010 at 14.00

Professor Dr. Berend Wierenga
(Erasmus University Rotterdam)
Date: May 7th 2010 at 17.15

Professor Dr. Marc Heitmann
(Christian-Albrechts-Universität zu Kiel)
Date: July 23rd 2008 at 17.00

Professor Dr. Tammo H.A. Bijmolt
(University of Groningen (Netherlands), Chair of Marketing Research, Department of Marketing)
Date: September 27th 2007, 10.00 to 12.00

Professor Dr. Arvind Rangaswamy
(PennStateUniversity, Research Director eBusiness ResearchCenter)
Date: August 17th to 22nd 2006

Professor Dr. Dr. h.c. Christian Homburg
(University of Mannheim, Chair for marketing I)
Date: November 16th 2006 at 14.15

Professor Dr. Andreas Herrmann
(University of St. Gallen (CH), Center for Business Metrics)
Date: December 8th 2006

Professor Dr. Thorsten Hennig Thurau
(Bauhaus university Weimar, Chair for marketing and media)
Date: February 8th 2007 at 17.00

Universität Hamburg - Lehrstuhl für Marketing & Media - Moorweidenstraße 18 - 20148 Hamburg
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